Enquirer Consulting Group

Reachable Buyer Map

Prepared for Sean Hollands · RDI Technologies · August 2026
Here is the map. What you sell crosses dozens of industries, which means the useful unit is not an industry, it is a job title that repeats everywhere: the person who owns uptime on rotating equipment. This covers where those people sit, who signs above them, and roughly how many sites are in each segment. It describes the market rather than your business, and there is nothing to buy at the end of it.
Manufacturing plants at scale
The widest segment and the one where the title you sell to repeats almost exactly from plant to plant. Roughly 235,000 manufacturing establishments operate in the US, but the ones with a maintenance budget, a reliability function and rotating assets worth filming are the larger tenth of that population.
Who signs: plant manager, maintenance and reliability manager, mechanical or process engineer, and the corporate reliability director once it becomes a multi-site decision.
22,000 to 28,000
US manufacturing establishments at 100 people or more, out of roughly 235,000 in total
Power generation
Fleet buyers rather than site buyers. Utilities standardize test equipment across many plants at once, so the sale is slower to open and much larger when it lands. Downtime here is measured against a dispatch obligation, which makes the business case easy to write.
Who signs: plant engineer, predictive maintenance lead, operations and maintenance manager, and the fleet reliability engineer at the utility level.
12,000 to 13,000
US utility-scale generating plants, meaning one megawatt of nameplate capacity or more
Water and wastewater utilities
The most numerous asset owners in the country and the least likely to have a formal reliability program. Publicly funded, which means budget cycles and specifications rather than a fast purchase, and it also means the buying process is visible in advance.
Who signs: utility director, chief plant operator, maintenance superintendent, and the consulting engineer of record who writes the specification.
17,000 to 18,000
publicly owned treatment works in the US; only a few dozen are very large, and most are small enough that one camera covers the site
Mining, aggregates and cement
Vibration is not a diagnostic here, it is a daily condition. Crushers, screens, conveyors and kilns fail expensively and in public. Heavily concentrated by operator, so a handful of parent companies control a large share of the sites.
Who signs: mine or quarry maintenance manager, plant engineer, reliability supervisor, corporate asset manager at the group.
12,000 to 13,000
active US mines and quarries under federal safety regulation, dominated by small operations under large parents
Pulp, paper, packaging and heavy process
The smallest count on this page and the highest cost per hour of unplanned downtime. Small enough to name every site in the country, which makes it the one segment where a list is not the constraint and access is.
Who signs: mill maintenance manager, reliability engineer, area or process engineer, corporate engineering.
300 to 400
US pulp, paper and packaging mills
Reliability and field service providers
Not an end user segment, a distribution one. Vibration analysis contractors, reliability consultancies and rebuild shops sell inspection as a service, so one instrument in their hands reaches plants you would otherwise call one at a time. No public register separates them from wider engineering services, so they are identified rather than listed.
Who signs: owner or principal, director of services, lead analyst, business development lead.
No separate register
identified one at a time out of the wider engineering services population; the difficulty is the reason this segment stays open

Where the openings are

1
Two buyers who do not share a budget. The engineer who wants the camera has a problem and no authority. The corporate reliability leader has authority and no problem in front of him today. A single site sale and a fleet standard are different conversations with different opening lines, and most channels only run one of them.
2
The service provider is a multiplier, not a unit. One contractor with an instrument bills inspections across dozens of plants a year and carries your evidence into rooms you were never invited to. That is reach bought once. It is also the hardest segment to list, which is why it stays open to whoever bothers to identify it properly.
3
Conferences and referral reach the plants that already run a reliability program. Most facilities at 100 people or more do not have one, and they buy after a failure rather than on a cycle. Watching several thousand named sites for that moment is a mechanical job, and it is the one thing a word of mouth channel structurally cannot do. With buyers spread across dozens of industries but sitting in the same three or four job titles, the practical list is built on roles, not on sectors.
Built from public registries, counts banded deliberately. Counts describe facilities and establishments rather than companies, so a single parent may own many of them. Size bands use reported employment. Service providers are not separately registered anywhere public and are described rather than counted.
ENQUIRER CONSULTING GROUP
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